We expect the global market for whisky to grow by over 37% from 2021 to 2025. Let's put that into dollars. The market was valued at 79.6 billion U.S. dollars in 2021. The whisky market will reach 109 billion dollars by 2025. That's a lot of whisky. And a lot of money.
Let's put this in context because it is exciting for people considering whisky investments.
What's included in the whisky market?
The whisky market (in the U.S. and Ireland: whiskey) contains distilled alcoholic beverages from grain, aged in wooden casks for at least three years. So, we're talking about scotch, bourbon, Japanese whisky - the whole segment.
Besides vodka, whisky is one of the most popular Spirits worldwide. The UK and the US are the world's leading important whiskey exporters. Diageo, Suntory and Pernod Ricard are some of the world's biggest producers.
The whisky market is growing
Statista. (December 8, 2021). Size of the whiskey market worldwide from 2012 to 2025 (in billion U.S. dollars). In Statista.
Unsurprisingly, 2020 and 2021 were poor years for the whisky market. But Statista's consumer market outlook expects 2022 to outperform pre-pandemic levels. Starting from a base in 2021 of 79.6 billion U.S. dollars, Statista expects the market to grow to 109 billion dollars by 2025. That’s more than 37% growth.
How is the whisky market structured?
The market for Alcoholic Drinks is structured into retail sales for at-home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called the off-trade market, covers all retail sales via supermarkets and hypermarkets, convenience stores or similar sales channels.
The out-of-home market, also called the on-trade, away-from-home, or HORECA, encompasses all hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments.
Both the at-home and out-of-home markets are valued at retail selling prices, including sales and consumption taxes. However, the valuation of the out-of-home segment at retail prices means a significant change of the market definition compared to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This implies market totals are not comparable to published data from prior years.
Meeting Customer Demand
Whether drinking whisky from home or out-of-home, the growing demand creates exciting investment opportunities.
Whisky benefits from its reputation for quality, authenticity and provenance. The supply of casks is imperative to production and is growing steadily. This presents investment opportunities.
We help our clients source quality single malt whiskies and rare casks. We provide an end-to-end service that can help you buy, store, bottle or sell casks of premium whisky.
Schedule a free consultation with one of our experts to learn more about how you can benefit from the growing global demand for whisky.
The massive demand for scotch whisky is a fantastic investment opportunity.
If you'd like to learn more about investing in whisky, complete this form, and we'll email our Ultimate Guide to Whisky Cask Investment.